How to choose hair care for your salon

Hair care as part of your interior design

When we talk about hair care in hairdressers' salons, the conversation often ends up on ingredients, techniques, and offers. But the products shape your interior, set the mood, and tell the story of your brand (that is, who you and your salon are). Customers see, smell, and touch them – often before they have met your scissors. That is why it is worth choosing with as much care as when you select chairs, mirrors, and lighting.

What do your customers think?

Try to see your salon through a customer's eyes. They step inside, feel the light, the colours – and the shelves. Is there a messy “shelf zoo” of brands in all colours and shapes, or are they met by a selection that fits your style? Bottles, pumps, and labels are practically small interior elements. Matte, sand-coloured bottles speak a completely different language than shiny, metallic designs. Both can be right – the question is what is right for you. 

What does your hair care smell like?

The scent also matters more than we talk about. The first hair wash is often where the customer relaxes. A signature scent – clean, herbal, warm, or completely neutral – can become part of your experience, which people associate with your particular salon (that is branding). Conversely, too much scent can clash with a minimalist, “clinical” aesthetic or cause headaches for sensitive customers. Let your choice of hair care support the feeling you want: spa-calm, fashion-fresh, or close to nature. The same goes for texture: a luxurious, creamy treatment sends a different signal than a light, watery lotion.

Labels and branding

There is also a brand-related layer: values. Do you want to appear sustainable, uncompromising on performance, allergy-friendly, vegan, or a mix? Products with a clear position make it easier to communicate, but it requires that you choose consciously. However, remember that many customers may not care as much as you do, so if your salon is designed to get as many customers through as possible, labels matter less.

Coherence

Your customers listen for coherence: if you talk about gentleness and calm, but the shelves scream in neon, confusion arises. Conversely, a small, carefully selected accent series (for example, a styling line with more edge) can give personality without causing confusion.  Also think about coherence between backbar/colorbar and sales area. What the customer experiences at the wash should be what they can buy to take home – the same scent, the same feeling, the same quality. That creates recognition and trust. Choose fewer series that you can stand 100% behind rather than fifteen half-hearted ones. When you/your team know the range, the recommendations become warm and trustworthy instead of mechanical and learned.

Practicality matters

Bottles with drip-free pumps (usually standard) keep the wash area tidier, and labels that do not peel look professional longer. A consistent display – perhaps in the same wood type as your reception or with shelf lighting that does not distort the colours – lifts both the products and the room.

A small tip: set up three alternative “shelf scenarios,” take a step back, and feel which one feels most “you.” You can also sit in the chair and look in the mirror: what does the customer actually see?

Economy

Economy and brand go together. An expensive, iconic brand can carry a luxury profile and raise the average purchase; a more “normal” line can support an inclusive brand where “everyone should be able to join.” Neither is “right” in itself – but they must match your dream. 

Perhaps most important

You do not have to choose blindly. We run Denmark’s only impartial showroom for hairdressers – we do not sell shampoo. That means you can come by, test different series in real salon environments, and get advice without hidden agendas. Together we can look at your colours, your light, and your target group and match it with hair care, scent profiles, and categories that make sense for your customers.

If you already have a favourite, we are happy to help make it work more beautifully in your salon: the right shelf width, rhythm in heights, small “breathing spaces” on the shelf, so everything is not shoulder to shoulder.

In short

Products are not just products. They speak to the customer's senses, confirm your style, and become part of your reputation. If you want to try, see, and smell your way forward in peace and quiet, then stop by our showroom. See you!